NUTRISMART Studio · Food & Wellness Innovation Strategy
We help food, food supplement and wellness teams make product and positioning decisions by weighing scientific evidence, consumer needs and market opportunities together.
01 / Our core service
Assess a new product idea or an existing product opportunity in a focused 2–3 week engagement. Clarify the priority product direction, the target audience and the next validation steps. Our science-to-market approach sits at the heart of it.
Food, food supplement and wellness teams developing a new product or repositioning an existing one.
Scope
The scope is set at the start, based on the product or category, target market, available data and the decision you need to make. The timeline is confirmed once the brief and required information are complete.
02 / Case studies
Three examples from the founder’s previous experience. Where a result was actually observed, we say so separately.
03 / Ways of working
Every engagement starts with an agreed scope and runs with direct founder involvement.
04 / Our signature method
A lot of health innovation stops at science. We work on what makes people actually want and adopt it.
Evidence · nutrition · ingredients · health opportunity
Taste · design · experience · culture · positioning
Behaviour · routine · usability · communication
05 / Areas of expertise
Innovation work focused on understanding the metabolic-health needs of women aged 40 and over, and developing product, service and experience concepts that meet them.
For brands. This is separate from our corporate programme for female leaders.
Founder portrait · Dr. Gonca Güzel Ünal
Science · Strategy · Growth06 / Founder & Principal
Dr. Gonca Güzel Ünal, RD, MBA, PhD
Founder & Innovation Strategist
Dietitian, MBA, PhD | NUTRISMART Studio
Nutrition, Behaviour Change & Holistic Wellbeing
Dr. Gonca Güzel Ünal, RD, MBA, PhD, has more than 20 years of experience in nutrition, behaviour change and digital health. She combines functional nutrition, mindful eating and neuroscience-based coaching to help people build healthy habits and keep them.
With a particular focus on the quality of life of women over 40, she looks at nutrition, stress, sleep and lifestyle as a whole. Her approach centres on helping people understand their own bodies and make practical changes that fit their daily lives.
Alongside her individual work, she provides training and consulting for organisations, raising awareness of employee wellbeing, burnout, work–life balance and sustainable performance.
Her aim is to turn health knowledge into everyday habits, helping individuals and organisations build a healthier, more balanced and sustainable culture of living.
years in nutrition & health
education programs
corporate clients
07 / Corporate wellness
A science-based corporate wellness programme that helps female leaders aged 40 and over build knowledge and everyday skills around metabolic health while working at a demanding pace.
08 / Insights
The strategic work between a strong paper and a product people understand, trust and choose.
Read insight →How to build distinction without losing scientific integrity.
Read insight →What connected wellbeing tools need beyond dashboards: a scientific core and a reason to return.
Read insight →Five health and nutrition megatrends for 2026 — and why healthy alone will no longer be enough.
Read insight →How decentralised clinical research lets start-ups compete with multinationals on credibility.
Read insight →09 / Share your project
Tell us about the product you want to develop, your target audience and the decision you are finding difficult. We will assess the right scope with you.
“Kanıt, bir kararı değiştirdiği anda değer kazanır.”
Executive briefing
