NUTRISMART Studio · Food & Wellness Innovation Strategy
We help food, food supplement and wellness teams make product and positioning decisions by weighing scientific evidence, consumer needs and market opportunities together.
01 / Our core service
Assess a new product idea or an existing product opportunity in a focused 2–3 week engagement. Clarify the priority product direction, the target audience and the next validation steps. Our science-to-market approach sits at the heart of it.
Food, food supplement and wellness teams developing a new product or repositioning an existing one.
Scope
The scope is set at the start, based on the product or category, target market, available data and the decision you need to make. The timeline is confirmed once the brief and required information are complete.
02 / Case studies
Three examples from the founder’s previous experience. Where a result was actually observed, we say so separately.
03 / Ways of working
Every engagement starts with an agreed scope and runs with direct founder involvement.
04 / Our signature method
A lot of health innovation stops at science. We work on what makes people actually want and adopt it.
Evidence · nutrition · ingredients · health opportunity
Taste · design · experience · culture · positioning
Behaviour · routine · usability · communication
05 / Areas of expertise
Innovation work focused on understanding the metabolic-health needs of women aged 40 and over, and developing product, service and experience concepts that meet them.
For brands. This is separate from our corporate programme for female leaders.
Founder portrait · Dr. Gonca Güzel Ünal
Science · Strategy · Growth06 / Founder & Principal
Founder & Innovation Strategist
Dietitian, MBA, PhD | NUTRISMART Studio
Dr. Gonca Güzel Ünal brings more than two decades of experience across clinical nutrition, nutraceutical science, strategic management, corporate wellbeing, digital health, education and entrepreneurship.
Her work sits at the point where rigorous evidence meets real organisational decisions—helping leaders shape credible propositions, align cross-functional teams and create health innovations with genuine market relevance.
She has designed and delivered programmes and advisory work for organisations including Microsoft, Deloitte, Accenture, Sony, Amway and Oriflame, alongside contributions to European innovation initiatives. Nutrismart brings this breadth into focused partnerships with ambitious health and wellness brands.
years in nutrition & health
education programs
corporate clients
07 / Corporate wellness
A science-based corporate wellness programme that helps female leaders aged 40 and over build knowledge and everyday skills around metabolic health while working at a demanding pace.
08 / Insights
The strategic work between a strong paper and a product people understand, trust and choose.
How to build distinction without losing scientific integrity.
What connected wellbeing tools need beyond dashboards: a scientific core and a reason to return.
09 / Share your project
Tell us about the product you want to develop, your target audience and the decision you are finding difficult. We will assess the right scope with you.
“Kanıt, bir kararı değiştirdiği anda değer kazanır.”
Executive briefing
