Digital health & behaviour change
MINDT: a digital health programme built to prevent burnout
A digital corporate health programme integrating nutrition, lifestyle medicine and behavioural science, designed inside the European innovation ecosystem to protect employee mental resilience.
Client context: EIT Food innovation ecosystemPeriod: 2025
EU
innovation ecosystem context
3
disciplines integrated into one programme
Modular
digital architecture built for licensing
01
The problem
- Corporate wellbeing budgets were rising, yet most programmes stayed at the level of awareness content: webinars watched once, never translated into daily behaviour.
- Burnout risk sits at the intersection of nutrition, sleep, stress physiology and workload — disciplines that organisations were addressing in isolation.
- Any solution had to be credible to occupational-health stakeholders and still feel desirable to employees who are tired of being lectured about health.
02
The approach
- Mapped the evidence base across nutrition, neurotransmitter balance, lifestyle medicine and recovery, and selected only the levers with meaningful workplace applicability.
- Structured the programme around behaviour change mechanics — cues, small repeatable actions, and progression — rather than information delivery.
- Designed a modular digital architecture so organisations of different sizes and maturity levels could adopt the same scientific core.
- Aligned the scientific narrative with what HR, leadership and employees each need to hear, so one digital product could speak to three audiences.
03
What was produced
- MINDT: a named, digitally delivered corporate health programme with a defined scientific rationale.
- A module framework linking nutrition, stress resilience and cognitive performance to concrete daily practices.
- Science communication assets translating the evidence for non-specialist corporate audiences.
- An evaluation logic for engagement and programme quality that organisations can report on internally.
04
Commercial impact
- Gave an early-stage digital health proposition a defensible scientific spine, making it presentable to corporate buyers and innovation partners.
- Positioned burnout prevention as a measurable operational concern rather than a soft benefit — the framing that unlocks corporate budget.
- Created a licensable digital programme asset that can scale across organisations without rebuilding the science each time.
Relevant engagements
Digital Health & Data-Driven NutritionCorporate Health AcademyScience Communication
Have a similar challenge on your desk?
Bring the brief — we will map the science, the positioning territory and the commercial route in a focused conversation.
Share your project
